Brainfreeze speaks from a position of ignorance (once again!)

So I read where DC Comics is going to cancel that Minx line of books. If you don't recall, Minx was a line of comics aimed primarily at teen girls because hey, they read that manga stuff so maybe they'd read normal comics too! (I am of course only guessing at the thought process there.)

Apparently, while the quality of the books was good and critics seemed to approve, they're giving up because

Random House, DC’s book trade distributor, has not been able to successfully place MINX titles in the coveted young adult sections of bookstores like Barnes & Noble.

Multiple sources close to the situation agree Bond and DC aren’t to blame for MINX’s cancellation, and that this development should be seen as a depressing indication that a market for alternative young adult comics does not exist in the capacity to support an initiative of this kind, if at all.

Maybe it's my lack of understanding of modern comic salesmanship, but I find this confusing. They're trying to keep them away from the other comics in bookstores? (When my daughter is looking for comics at B. Dalton she goes to the graphic novel section, not the "young adult" section. Of course she is already a comic reader.) They aren't trying to sell them in regular comic shops? They're dropping the floppies because they don't have anyplace to sell the trades?

I freely admit that I've not read any of the Minx titles. While I'm technically part of the market for the line, having a teenage daughter, she reads and enjoys mainstream superhero titles, so I didn't see the point of seeking out additional ways to spend money. I remember reading about it when it came out, mentally wishing them well but certainly not invested personally in the concept.

But...doesn't it seem as if they haven't really given the books a real chance? According to the article, the Minx line was launched in February of last year. That's only about a year and a half since anyone even heard about these things. Is that really long enough to know whether something so radically new is going to catch on? To find a market? I'm sorry, but it almost seems to me as if the line was given only minimal marketing, and as soon as it was clear that it was going to take a little time for them to catch on, people were all too quick to say "well, that proves that girls don't read comics, now we never have to pretend to try to reach them in the future and no one can pester us about it ever again!"